What is the main purpose of Olive Garden's "Never Ending" offerings?

The main purpose of Olive Garden's "Never Ending" offerings is to enhance the dining experience with abundance. This concept revolves around providing customers with the option to enjoy an unlimited quantity of certain menu items, such as soup, salad, and breadsticks, or pasta. By allowing guests to indulge in these favorites without restrictions, Olive Garden aims to create a sense of generosity and satisfaction that elevates their meal experience. This abundance aligns with the restaurant's branding of Italian hospitality, where sharing and enjoying food in larger amounts is a significant aspect of the culture.